Jason Theodor Talks on Social Media Today #26 – Toyota WoW, Dove Onslaught, and Radiohead In Rainbows

I have the esteemed honour of being interviewed in Social Media Today #26.

I discovered the Social Media Today podcast in May of 2007 while researching the term “Social Media Optimization”, a label coined by Rohit Bhargava from Ogilvy Public Relations. He gave a good interview about the topic, and I was hooked. At the time Maggie Fox was at the helm as interviewer, but she recently passed the torch to Douglas Walker, a marketing blogger and entrepreneur among many many other things.

Last Sunday Doug interviewed me via Skype. We talked about some new viral marketing ventures, and label-less online music distribution. Here’s the SMT#26 outline:

1:04 Introduction of Jason Theodor

2:10 Discuss Dove Onslaught

10:08 Discuss Toyota World of Warcraft Viral Video

16:16 Discuss Radiohead’s Pay what you want strategy for new Album In Rainbows

21:38 So Long and Jason plugs his stuff

Doug promised to cut out all the ums and ahs and make me sound smart. I haven’t listened to the podcast yet, so let me know what you think in the comments.

Listen or download SMT#26 now!