10m (beta) Launches Tonight!

10m_0608v01i01I’ve always been a perfectionist. I’ve spent the last, hmmm, 16 years working on a novel that is still going nowhere. I talk about board games that I still haven’t worked out the rules for. I have magazines to launch, photo essays to take, coffee table books to create, clothing lines for babies to sell, albums to record, people to promote, movies to make, screenplays to write… I’ve thought about launching a thousand ships, but never worked out the details, never hoisted the sails or hired a scurvy crew. Well, 10m, and to a greater extent There Is No Box, is about fucking forgetting the details. It’s about creating in beta. It’s about exposing vulnerabilities before your work is bulletproof.

So I’m proud to announce the launch of 10m! The magasin rapide has arrived.

There are still a few trappings to finish off, like links to all the creative commons terms of use, and the descriptions and stories surrounding the creative works. So keep coming back, and watch it evolve. If I waited for it to be perfect before showing you, you’d probably see nothing at all.

Interesting things happen when you ask an artist to do something quickly. They either dive in or they attack you! I found it amazing that two of my closest friends despised my approach, or at least told me how they really felt about my little endeavour:

This is the most uninspiring thing I have ever done in my entire life.

That was my favourite piece of feedback. It stemmed from the frustration of limitation: 10 minutes is an extremely short period of time when you get lost in your work. And I’m sure that most people cheated just a bit (except for Evan, who I know completed his Meerschweinchen in exactly 10 minutes). But the point was to create something. The point was to remove the biggest excuse/barrier to creation: no time. IT HAS TO TAKE 10 MINUTES OR LESS.

Others hated the theme, or ignored it completely. Or they reinterpreted it. I really couldn’t care less. The theme was meant to be a starting point, not a roadblock. IT HAS TO RELATE TO (ONE OF) THE FIRST 10 WORDS IN THE DICTIONARY UNDER THE LETTER M.

Um, I was a little confused with the theme. First, I forgot about it when I was doing the work. Second, after giving things some names I noticed that the theme was 10 Ms. Seems to me that a theme makes doing something in 10 minutes a lot harder and a bit of a reason to put it off if you don’t have an idea right off.

You might be better off creating themes out of the material you get. Maybe even allow contributors or users to construct pages/themes out of available material. Someone might be able to do a page in 10 min!

The third thing, and perhaps the most important thing, is that IT HAS TO BE DIGITIZABLE. Otherwise there’s no way to publish it online. But there are ways to be creative about this too. If you created a new 10 minutes tap dance, you could always tape it and send me the video.

Anyway, go check out the inaccurately named yet appropriately titled magasin rapide, and let me know what you think. The speed and variety shocked me, as did the talent and quality. I am proud to have started this mess, and will continue to foster it. Please leave comments, good or bad, with your reactions, suggestions, criticisms and accolades.

Thanks.

By the way, I will continue to solicit and accept entries for the next issue of 10m. As soon as I get ten articles of art, I will launch volume01 issue02.

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Got 10m?

10m, the magasin rapideYou have been chosen to participate in the inaugural launch of a new breed of expression: the magasin rapide. Now before you dismiss this as a bunch of crazy-word spam I’ll translate it for you: rapid magazine.

I’ve always wanted to start a magazine. Be it in the form of a pdf, a website, a CD-ROM, a t-shirt, a glossy, or a rag. I spend hours and hours and hours and hours coming up with names (Mundane Magazine, Glabella, Blunt), designs, sections, authors, ideas. I mired myself down in details instead of diving into beta.

Ever since I came up with 10 Ideas In 10 Minutes™, my rapid brainstorming technique, I want to do everything NOW! There’s no excuse! If you can’t take 10 minutes out of your day, you may as well give up now. But wait wait wait wait wait! Don’t leave! I’m not trying to de-motivate you. I’m trying to make a point— everyone can make 10 minutes. I’ll give you 10 ways you can make up 10 minutes today and help me make this dream a reality:

  • DON’T SHOWER
  • IGNORE ONE PHONE CALL
  • GET TAKE-OUT
  • DRIVE OR CAB-IT TO WORK
  • LEAVE THE DISHES IN THE SINK
  • SKIP THE NEWS
  • SAVE THAT BM FOR THE NEXT MORNING
  • PUSH THAT SMOKE/COFFEE BREAK
  • TAKE A DEEP BREATH AND TURN OFF YOUR COMPUTER, JUST FOR A BIT
  • MISS ONE FRAG SESSION
  • GO TO BED 10 MINUTES LATER THAN USUAL

Look at that, I just thought of 11 ways you could save 10 minutes today and make history. Hell, I just bought you almost 2 hours!

SO HERE’S THE ASSIGNMENT IF YOU CHOOSE TO ACCEPT IT:

Create something in 10 minutes and send it to me. There are only a few rules.

1) IT HAS TO TAKE 10 MINUTES OR LESS. You can cheat only in set up time and idea generation. The act of creation must be roughly 10 minutes. If you figure out a way to sell me on a series of things that each take 10 minutes, I’ll consider it. But otherwise the entire name of the magazine wouldn’t make sense would it?

2) IT HAS TO BE DIGITIZABLE. You need to email it to me, so just keep that in mind. If it’s a plate of cupcakes I can’t use it. Unless you figure out how to capture them of course. Music, video, animation, novella, photography, mix-cd cover art (hint hint Mr. Processedcheese) recipes, watercolour, poetry, zen gardens, photoshop, scrapbooking… it’s all good.

3) IT HAS TO RELATE TO (ONE OF) THE FIRST 10 WORDS IN THE DICTIONARY UNDER THE LETTER M. Don’t have a paper dictionary anymore? Neither do I. Use your imagination for $%^& sakes.

I’m going to call out 10 people who I know are brilliant and diverse and give them a few days to get me something. And then I’ll edit it together and post it on TINB, in a section called 10m, the name of the magasin rapide.

If you want to participate, send your masterpiece in a self-addressed, stamped email to jason.theodor@gmail.com with the subject 10m. You need to include the following information:

  • ARTIST NAME
  • TITLE OF YOUR WORK
  • EXPLANATION OF YOUR WORK (optional)
  • TIME TAKEN (10 minutes or less please)
  • CREATIVE COMMONS LICENSE (so your work is protected)

Now stop reading this and go create something right now.