Jason Theodor Talks on Social Media Today #26 – Toyota WoW, Dove Onslaught, and Radiohead In Rainbows

I have the esteemed honour of being interviewed in Social Media Today #26.

Social Media TodayI discovered the Social Media Today podcast in May of 2007 while researching the term “Social Media Optimization”, a label coined by Rohit Bhargava from Ogilvy Public Relations. He gave a good interview about the topic, and I was hooked. At the time Maggie Fox was at the helm as interviewer, but she recently passed the torch to Douglas Walker, a marketing blogger and entrepreneur among many many other things.

Last Sunday Doug interviewed me via Skype. We talked about some new viral marketing ventures, and label-less online music distribution. Here’s the SMT#26 outline:

1:04 Introduction of Jason Theodor

2:10 Discuss Dove Onslaught

10:08 Discuss Toyota World of Warcraft Viral Video

16:16 Discuss Radiohead’s Pay what you want strategy for new Album In Rainbows

21:38 So Long and Jason plugs his stuff

Doug promised to cut out all the ums and ahs and make me sound smart. I haven’t listened to the podcast yet, so let me know what you think in the comments.

Listen or download SMT#26 now!

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2 Responses

  1. I promised to cut out all MY umms and ahhs… 😉

    Hope you like the 27 minute edit of the 45 minute conversation. Had to make some tough choices…

    Cheers,

    Doug

  2. Does anyone know any other training courses on social media like the ones found on xTrain.com?

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