I’ve been listening to an interesting audio book read and edited by Seth Godin, called The Big Moo. It is a series of essays on being remarkable, written by some heavy hitters like Malcolm Gladwell (author of The Tipping Point and Blink) and Guy Kawasaki (author of Art of the Start). There are over 30 chapters, each with a unique story or idea, and each by a seperate author. What makes this book interesting to me is that the authors are only credited on the cover, and all the chapters are anonymous. You have to guess, or infer, or perhaps not even care who wrote each individual story.
Some of the ideas are fantastic, some are trite, some are insightful, and some are silly. But it’s still worth picking up for some ideas on how to change the way you think about doing things: especially in advertising or marketing, which is usually the slant to Godin’s work.
My favourite idea so far (I still have 10 or so essays to go) is the thought of thanking everybody. For some reason this resonated with me. If you hear a song that you love, write the musician and thank them for it. If you read a great book, write the author and let them know how it affected you. If a politician changes something for the better in your neighborhood, send them an email of support. If you read a great blog entry, put your appreciation in a comment.
Every day we consume TV, movies, books, podcasts, blogs, games, art, music, and more. We often take for granted that this stuff exists, even the mediocre or crappy varieties. Wouldn’t it feel good to connect with the people who made you feel good and give them some positive reinforcement? If we all did this, I think there’d be a lot more good shit to go around.
SIDEBAR: I just wrote a quick email to Seth, thanking him for making this book happen. It felt a bit weird, but also pretty good.