On September 10th, 2007 I spoke to Ogilvy & Mather and Kraft Canada at the Hockey Hall of Fame in Toronto. I was there to shed some light on tween trends and the media environment of the ‘net generation’. A planner from Ogilvy New York, Olivia Farr, also gave some fantastic and informative lectures on tween truths gleaned from much research and agency insight. The highlight of the day had to be knocking out a Kool-Aid brand manager in an after-lunch Nintendo Wii boxing match!
Posted on September 27, 2007 by Jason Theodor (jted)