Tweenland

On September 10th, 2007 I spoke to Ogilvy & Mather and Kraft Canada at the Hockey Hall of Fame in Toronto. I was there to shed some light on tween trends and the media environment of the ‘net generation’. A planner from Ogilvy New York, Olivia Farr, also gave some fantastic and informative lectures on tween truths gleaned from much research and agency insight. The highlight of the day had to be knocking out a Kool-Aid brand manager in an after-lunch Nintendo Wii boxing match!

Here are the slides from my Keynote presentation (which I controlled using Remote Buddy software and a Wii remote)

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2 Responses

  1. […] writing a blog called: There Is No Box. I especially liked his presentation about tweens called “TweenLand” – Presentation on Tweens to Ogilvy and Kraft: The Trends and Media Environment of Generation Net. […]

  2. Okay, so these kids look freakishly like some hellish cross between Japanese anime soft-core porn cover models and Cabbage Patch Kids.

    Yikes.

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