I decided to pursue a career in advertising because you get to use both sides of your brain: the creative side (for idea generation), and the rational side (for strategic application). I’m an Art Director at heart, soon to be an Associate Creative Director, but it’s the suits, the ones with the MBA’s that get to claw their way up to CEO.
For a few years now, I’ve been toying with the idea of getting an MBA in my spare time: taking night courses or perhaps joining an online university. But an MBA don’t come cheap.
I’ve already picked up Statistics for Dummies, but here are 30+ more books and blogs that the bald Josh Kaufman recomends throught what he calls his “Personal MBA” Program. I have about 10% of these books already, and access to one of North America’s biggest interconnected library systems. I’ll let you know when I get my ‘degree’.
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