The Power of Blog Marketing

The power of blog marketing and word of mouth

37signals is one of my favourite sites. Everything they do is clean and usable and elegant. I can’t wait to spend some money on these guys.

In December 2004 they conducted a survey of existing customers to find out how they had heard of Basecamp, one of 37signals’ online services. The majority cited a blog posting, followed by word of mouth, as their first introduction.


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